The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

So far, Puma’s impact on the overall basketball market, which has long been dominated by Nike, has been limited. The brand has signed a handful of NBA players to its roster, most of whom are ...

Young players under 25 are revolutionizing the NBA with talent, energy and boldness. These future champions are already ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development on signature shoe.

Flau'jae Johnson's stepdad Ameen Brooks gave a glimpse of the production of LSU guard's new music video. The hooper-rapper ...

and signed a new eight-year, $28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player. Need a break?

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and entrepreneurial ventures. Here are the ten highest-paid athletes in the world as of ...