Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

Oh yes, keep it simple. The best slogans do. PHIL DUSENBERRY, former chairman of BBDO North America was inducted into the Advertising Hall of Fame in 2004. He is the author of the practical memoir ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...