How Beer Brand Bira’s Name Change Led To Rs 80 Crore Sales Loss?
In a costly move to drop ‘Private’ from its name, B9 Beverages, the maker of Bira 91 beer, suffered an Rs 80 crore inventory ...
How a name change cost Bira ₹80 crore. Here's why
This comes when the company which produces Bira 91 beer planned an IPO due to surging competition from microbreweries, craft ...