Boden is using First Insight’s predictive analytics and proprietary “Value Score” feature across womenswear, swimwear, ...

Successful retailers understand their customers. Boden, the UK-based online apparel retailer, is doubling down on its commitment to customer-centric decision-making by leveraging First Insight's ...

Add a stylish pop of leopard print to your new-season wardrobe for less by shopping the top-rated Tabitha dress including in ...

Spring is just a few weeks away, and with the days getting longer and some flowers beginning to blossom, fashion lovers are ...

When you think about Princess Diana's best style moments, a few things spring to mind - perhaps pussybows, polka dots and ...

Susanna Reid showcased a smart-casual alternative to our go-to jeans outfits that we could wear on repeat this February ...

Kate Middleton has worn them on multiple occasions over the years and if you want to copy her look, you can emulate it almost ...

How to match clothes with your children. Try and go for specialised clothing brands with a mini-me section. The cut and the ...

The Ivy Border Print Midi Dress from Boden boasts a stunning boho-inspired print, fitted bodice and elasticated waist for the ...

The Princess of Wales's Boden jumper from 2021 was all the inspiration you'll ever need for styling bold pink in a wearable ...

While spring is still a few weeks away in the UK, many of us are already yearning for floaty dress weather. Dressing for the ...

Stay chic and dry all summer long with these lightweight waterproof rain jackets for women. From high street favourites like ...