The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

visual guidelines should be bold, confident and simple ... Layouts should not be cluttered, and should strive for balance in branding and visual interest. Accessible gold should only be used sparingly ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

For high-quality marketing materials that adhere to the branding guidelines, we encourage you to work with the Marketing & Communications Department. The department's staff can assist you with the ...

All UAB sites should follow the web accessibility guidelines we've outlined in the ... and give your site a custom and modern user experience design. Because UAB websites are required to meet the ...

A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

Brand Colors, Typefaces and Logos Here your brand style guide tackles distinguishable design elements that cannot be compromised. Provide in this section your specific hex, RGB and CMYK color ...

The design choices of your old brand, whether chosen consciously or not, will be strongly linked to your brand, and you should transplant as many of those elements as possible into your rebranded ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Western Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position Western as one community to reach more students who share our ...

Any website created on behalf of the university, including when grant funds are awarded to the university, must comply with the following UAB research website brand guidelines and UAB web content ...