Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...

In the competitive world of food and drink, brand loyalty is a superpower, says ProVeg International in their latest New Food ...

One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

Ibadan, Oyo State, bubbled with excitement on Monday as technology company, Globacom, doled out two brand new Kia Picanto ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Personalization is becoming a necessity, and businesses that create unique and memorable experiences will lead the way.