Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply ...

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...

One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...

Ibadan, Oyo State, bubbled with excitement on Monday as technology company, Globacom, doled out two brand new Kia Picanto ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

The index identifies not only leaders in brand loyalty across a variety of categories, but it also reveals how that ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...