British Airways Overhauls Loyalty Program

British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
British Airways made these changes to its loyalty program
British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the British Airways Executive Club, it’s now the the British Airways Club, with updates taking effect on April 1,
British Airways Launches New Loyalty Program Centered on Spending
British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on spending, offering more ways to earn Tier Points and milestone bonuses.
British Airways' Loyalty Program Revamp Draws Criticism From Customers & Staff
For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages. It will also require 40,000 annual points thereafter to retain, 32,000 of which must be attained through the above conditions.
British Airways Overhauls Loyalty Program and How Reward Points are Earned
British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class booked.
British Airways accused of 'washing its hands’ of loyal customers after big change
British Airways has decided to make a major change to its loyalty programme from April 2025, in a move that has been criticised by Rob Burgess, editor of frequent flyer website headforpoints.com
British Airways makes changes and rebrands its loyalty programme
British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.
Fury as British Airways overhauls loyalty points system
British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to reach each status. To qualify for gold status – which features
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
British Airways turns the hidden beauty of flight paths into a clever new logo design
Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...
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British Airways announces loyalty scheme changes - will you be better off?
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Passenger turfed off British Airways Christmas flight at Gatwick as airline gets passport rules wrong again
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British Airways Executive Club rules to change: How will new tier points scheme work?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...