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The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

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In an era of unprecedented challenges to quality, independent media, a novel approach to media funding is emerging that could reshape the future of public interest information. The news media industry ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

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UN Tourism Member States are invited to submit up to eight candidate villages through their respective National Tourism ...