A new company's push to represent the elite athletes of college football may force EA's next game, EA College Football 26, to significantly increase its payouts.

Alabama receiver Ryan Williams and other Crimson Tide players are among college football players who have signed group licensing agreements for their name, image and likeness to be used in video games. Yahoo Sports broke the news in what the outlet suggests “is expected to be the single largest commercial deal in the industry’s history.”

Hundreds of college football players have signed group licensing agreements for their likeness to be used on video games in what is expected to be the single largest commercial deal in the industry’s history,

The long-awaited return of this video game marked a unique movement for name, image and likeness compensation going forward.