Business Insider2y
Context matters in consumer choice, but in different ways around the world
But not in India, where beverage needs are primarily influenced by differences in attitudes. A consumer's beverage of choice — tea versus an organic soft drink, for example — can also signal a ...
Business Insider2y
In a highly diverse world, we can still find profound commonalities in consumer needs — but in surprising places
We found that Chinese consumer needs for snacks, for example, closely align with those in Saudi Arabia, Indonesia, and the United Arab Emirates — even though the cultures of these countries are ...