Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

A Modern Look for a Trusted Name KDCow’s refreshed brand identity features a sleek new logo that preserves its iconic blue ...

McIlroy makes his season debut on the U.S.-based circuit this week at the AT&T Pebble Beach Pro-Am, one of the tour’s $20 ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Every visit to Regions Field, every game at Protective Stadium, every time they read about a breakthrough from Southern Research or have a delicious meal at one of our restaurants – it all adds up and ...

In today's ever-evolving digital age, organisations face the challenge of effectively leveraging consistency theory in ...

From Kolkata wunderkind to industry powerhouse, Sabyasachi Mukherjee’s brand turns 25, with its gaze fixed firmly on the ...

The Authors Guild has set up an online portal for members to certify that their books “emanated from the human intellect” and not from ...

The financials sector performed strongly in global markets during Q4, largely due to a combination of monetary easing and ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

Looking for the best merino wool T-shirts out there? Check out our favorite merino layers for hiking, biking, running, and more.

Many eyes were on the Nittany Lions this past year as sports pundits speculated The Pennsylvania State University (Penn State) would make it to ...