PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You had to be there.” That’s what I hear from women who were in their 20s and 30s in the '90s. From the music to the fashion, ...

In an effort to emulate Hailey Bieber's voluminous lips, a PEOPLE staffer tried out Rhode's new Peptide Lip Shape to see if ...

A look at the best front row beauty looks from New York Fashion Week Fall/Winter 2025, from Halle Bailey's braided topknot to ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.