Retail TouchPoints1hOpinion
The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction
In an age when shoppers are armed with more information and higher expectations, understanding how pricing is perceived isn’t ...
ecommercefastlane6h
What’s The Point? The Science Behind Loyalty Points Programs
Lance Walker, Former CEO of Loyalty NZAlmost all loyalty programs rely on some form of loyalty currency as the mechanic for ...