Done right, loyalty ... program REI’s Co-op Membership program, along with the more standard benefits of discounts and free delivery, builds on the connection between customer and brand by giving ...

Customer loyalty programs are an effective way of enhancing customer relations and driving long-term business growth ... The solution lies in forging partnerships, starting on a small scale and ...

Members of the myWaitrose loyalty program, now being rebranded as My Waitrose, will be able to get a free hot drink, ...

In today’s fast-moving and interconnected world, the impact of good leadership extends far beyond profit margins and market ...

Learn how small businesses can navigate marketing disruptions like a TikTok ban by diversifying platforms and fostering ...

There is a $15 application fee. This grant program, which is presented by Hidden Star, a nonprofit organization, is open to women and minority small-business owners. Winners can currently receive ...

We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly ...

Two highly effective strategies for achieving these objectives are limited-time promotions and referral programs. Both ...

She said customer experience is an area of business administration focusing on creating positive, seamless and meaningful interactions — whether online or in person — to build customer loyalty and ...