For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...

Customer expectations in today’s rapidly evolving e-commerce scene have reached new heights. Customers want unique experiences that correspond to their personal preferences and needs; which means they ...

Discover why referral marketing outperforms ads every time. Learn how to leverage word-of-mouth to build trust, acquire loyal ...

Broadvoice’s CCaaS platform, GoContact, receives industry-leading Net Promoter Score® for customer loyalty and satisfaction.

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

Transform insights into action: A VoC program is only as effective as the actions it inspires. Brands must leverage real ...

British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the number of people rewarded. The airline is switching from awarding ...

These are the key trends unfolding in loyalty program design in a rapidly changing ... personalised interactions that foster deeper connections, increase customer lifetime value (CLV), and reduce ...

Drawing on surveys of 256 loyalty program decision-makers ... say they measure program success through customer lifetime value (CLV), and 43% rely on net promoter score (NPS),, highlighting ...