Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

New FICO Survey: 88% of Customers Consider Customer Experience of Equal Importance to Product Offerings When Choosing Their Bank A new FICO survey finds that 88% of bank customer respondents report ...

The Central Bank of Nigeria has urged banks to ensure that their customers have access to cash at their Automated Teller ...

As the last straw for customer retention, customer service is key. Here's how AI can help elevate the customer experience for ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention strategies that actually work in 2025.

Shopping trends in Nigeria are taking a fresh turn as new digital choices offer practical solutions for everyday consumers.

Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding.

A smaller operating base also means operational efficiency is harder to extract than it is for larger competitors. Bendigo’s cost/income ratio above 60% compares unfavorably to the major banks.

Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

The launch of these AI Agents reflects Gupshup’s mission of enabling businesses to thrive in the era of Conversational AI.