If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Marketers are still primarily using digital channels as the faster horse ... But within the set of digital relationships exists a cross-section of customers and prospects: new customers, current ...

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...

"Utilities really need to up their game when it comes to digital," said Jon Sundberg, senior director of digital solutions at J.D. Power. "Customers are looking to their utilities for guidance and ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile apps, brick-and-mortar stores, and even chatbots. The challenge for ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

In 2025, the customer journey is spread across multiple platforms. People do not simply see an ad and make a purchase. They ...

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

The success of Commercial Bank has been harnessed by using digital channels to engage with our customers. This is how we have come to understand the needs of our customers better than ever. Commercial ...