It's all change at De Beers Jewellers, which has rebranded as De Beers London with a new campaign starring Adwoa Aboah and a ...

Assimon, who joined De Beers in 2020 and served for three years as CEO of Forevermark, helped to sharpen the De Beers image ...

These four factors are: Cut Color Clarity Carat weight Judging by these factors, De Beers Forevermark determines what diamonds are of high enough quality to be used in jewelry. The company claims ...

A new report has documented increasing pressure on the De Beers Group as the diamond industry navigates the economic downturn.

The 2025 British Academy of Film and Television Arts (BAFTA) Awards took place at The Royal Festival Hall in London, ...

Since De Beers, the world’s leading diamond company, ingeniously announced that “diamonds are forever” in the 1940s, most ...