Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell drops Precision workstation brand in major product reshuffle. Future workstation releases will fall under the Dell Pro ...

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.