A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

(Example: The Geek Squad Hero archetype) More information about the 26 brand positioning areas can be found at www.Positioning-Roulette.com, a free Web-based app designed to help marketers create more ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Driving possibility, together.” This new positioning emphasizes ABM’s evolution as a future-focused, innovative client partner, making spaces smarter, modernizing infrastructure, and transforming ...

Omnicom Media Group agency OMD Worldwide has unveiled a new positioning. According to media reports, the agency has ...

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...