The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement
Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...
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Despite inflation, brands remain open to IPL advertising: Publicis’ Lalatendu Das
Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...
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Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform
Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...