My email to Bill Murray didn’t go as planned. Sunday’s crush of Super Bowl ads included a 15-second Yahoo spot that featured ...

There's also a video attached, featuring Murray addressing the camera (seemingly into a smartphone) and explaining that he had an elevated heart rate, so he went to the emergency room — but there was ...

Snoop Dogg and Tom Brady teamed up for a Super Bowl commercial Sunday night aimed at combatting hate. Fans were not impressed.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...