Tyler Dragon, an NFL reporter for USA TODAY Sports, overtook Luna the Dog in the final week of a pick 'em contest that pitted Man vs. Machine vs. Dog.

Mahomes earned his first Super Bowl win in a sound, 31-20 win over the 49ers in Super Bowl 54. He lost his second-ever Super Bowl appearance against the Tampa Bay Buccaneers in a game during which ...

My email to Bill Murray didn’t go as planned. Sunday’s crush of Super Bowl ads included a 15-second Yahoo spot that featured ...

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Shortly after the conclusion of Super Bowl LIX, Nike aired a new commercial celebrating Philadelphia Eagles running back ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

The Kansas City Chiefs met the Buffalo Bills in the 2025 AFC championship game, marking the fourth time in the last five postseasons the two teams had squared off. Once again, Patrick Mahomes and the ...

There's also a video attached, featuring Murray addressing the camera (seemingly into a smartphone) and explaining that he ...

The blue alien from Disney's "Lilo & Stitch" appeared in an ad where the character ran around the Super Bowl football field ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It's a Super Bowl rematch. For the second time in three years, the Philadelphia Eagles will face the Kansas City Chiefs for the Lombardi Trophy. The Eagles are in the Super Bowl for the fifth time ...