The goal of Dragons' Den is to secure investment from one of the five dragons - Deborah Meaden, Peter Jones, Sara Davies, Steven Bartlett and Touker Suleyman. This often involves a bit of haggling.

However, it wasn't easy for the founders to win their way through the Dragon's Den application process, and it took them three attempts to successfully land a chance to pitch to the Dragons'.

AN entrepreneur has opened up about the moment her 'heart absolutely sank' while appearing on Dragons' Den. Jayne Sibley and her husband Martin Orton co-founded Sibstar, a debit card and app ...

A couple who showcased their business in front of the Dragon's Den panel got the last laugh ... heights of success without the backing of the Dragons - and are said to be earning millions.

A contestant on Dragons' Den revealed what happens after you receive that all important investment. Last year, Jayne Sibley and her husband Martin Orton appeared on the BBC programme to pitch ...

The business model sees a 'mystery box' delivered to the customer's door containing their jersey. Businessman Alex had asked the Dragons' Den tycoons for £50k in exchange for 10% of his business.

Dragons' Den has transformed some incredible ideas into hugely successful businesses over the years. However, while the multi-millionaire Dragons have an eye for a lucrative business opportunity ...

Viewers of the hit BBC show Dragons' Den were taken aback during a recent episode when entrepreneurs boldly turned down an offer from dragon Peter Jones. Reid and Trib stepped into the den to seek ...