In today’s highly competitive legal industry, public relations (PR) has emerged as a crucial tool for law firms to establish ...

The brand positioning statement should be regarded ... This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning ...

Eicher Motors announced new leadership appointments. Siddhartha Lal will become the Executive Chairman, Vinod Aggarwal the ...

We assign a Morningstar Uncertainty Rating of High to AirTAC, based on AirTAC’s fundamental exposure to the economy and economic cycles. More than 90% of AirTAC’s sales are generated from China in ...

LY Corp is Japan’s largest internet conglomerate, with the Yahoo Japan portal site, Line messenger, PayPay mobile payment, and Zozo fashion e-commerce site under its umbrella, each with the largest ...

Learn how to position your new product in the market using frameworks like the value proposition canvas, the positioning statement template, and more.

New Division Empowers European Advertisers and Publishers with Cutting-Edge Tools and Data Technology to Thrive in the New Open Web ...

Replacing the outgoing Trail 429 and Shadowcat, the Pivot Trailcat is a brand new trail bike that's offered in short and long ...

Despite his early successes, UK-based entrepreneur Steven Bartlett, 32, has suffered multiple recent career blows.

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers. The positioning – ‘We Create What’s Next’ – was launched last ...