Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

View “#beauty” posted on instagram >>> Makeup is a powerful tool, an art form that can enhance your natural beauty by adding ...

The key is to use a light hand and choose a formula that complements your skin type. Cream or liquid highlighters often work ...

I'm the type of person who can easily spend $5 a day on nonsense but will agonize over anything that's $20 or more. So when I ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

This article originally appeared in Adore Beauty.If you're a teen (or have a teen in your life), you might need to start packing your school bag!Along with your fresh notebooks and pencils, (if you ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Small electric cars remain rare in the USA, whereas they’re thriving in markets like China. For now, there are only a handful of smaller EVs you can buy, but our list also includes a few ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped. Cheekbones chiseled to perfection with contour, just the right amount of blush on ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...