It’s hard to describe what it feels like in Philadelphia when the Eagles are on the road to the Super Bowl. It’s still the same season — tedious midwinter — but it feels like the holidays all over ...

Like the Fairy Godmother transforming Cinderella’s rags into a ball gown with a “Bibbidi bobbidi boo,” an Eagles NFC win and shouts ... If Paul McCartney stood before me and sang “You say, ‘Goodbye’ ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

The fun collaboration left Federer doubting himself as Elmo ... brand's logo. During the exchange, Elmo also mentioned his love for Federer. Elmo: “Oh, Mr. Roger Federer, why does it say Q ...

The ad follows On's recent video from the Super Bowl, in which Elmo questioned On minority owner Roger Federer about how to say “On”—or is it QC? The latest video is called “Soft Wins With ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo ...

The hilarious advertisement saw the Swiss maestro being left confused about On's logo after listening to Elmo's interpretation of it. With the Super Bowl LIX between the Philadelphia Eagles and ...

Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them. Federer tries to clarify that the stylized ON logo is actually “O and N ...