Fair & Handsome gets fair? Emami rebrands cream as 'Smart and Handsome'; Kartik Aryan new brand ambassador
Emami Ltd. rebrands its men's grooming brand Fair And Handsome to Smart And Handsome. Bollywood actor Kartik Aaryan is the ...
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Emami rebrands Fair and Handsome to Smart and Handsome with Kartik Aaryan as ambassador
The rebranding campaign, featuring Aaryan, will roll out in mid-January and include television, digital, and social media activations.
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Making sense of Emami’s ‘smart’ Fair and Handsome rebranding
Emami’s Fair and Handsome face cream is now Smart and Handsome. The rebranding is reflective of an increasingly progressive ...