If your social media content isn't growing your business, something is wrong. Create content that turns viewers into clients.

Hootsuite CEO Irina Novoselsky said she was scared to start posting on social media, but now has grown her LinkedIn followers ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

What makes Bluesky unique is the control users have over what they can do on the platform. Instead of scrolling posts and ...

Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

In all likelihood, not very many people were wondering what an Air Force general was thinking about a hot-button political and social issue, and even if they had been, Brown should have told them ...

UN Secretary-General Antonio Guterres said people would become increasingly fearful to engage on social media. "As fast-moving technologies expand into every aspect of our lives, I am deeply ...

Retailer teams up with Recess to launch community-driven experiential marketing program Jack Shannon, CEO and co-founder of Recess, said that the tool helps brands and Dollar General engage shoppers ...

(The Hill) — Postmaster General Louis DeJoy, a former prominent Trump fundraiser who was appointed during the president’s first term, announced Tuesday he would be stepping down. In a release ...

The Sunday School general presidency of The Church of Jesus Christ of Latter-day Saints has launched new, worldwide social media accounts available on Facebook and Instagram. “Gospel Teaching and ...