PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

In an effort to emulate Hailey Bieber's voluminous lips, a PEOPLE staffer tried out Rhode's new Peptide Lip Shape to see if ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...

Always going gaga over Sushmita Sen's confidence and unmatched style? This is your cue to rock the fashion game like her and recreate her outfits.

Deepika Padukone attended Cartier's 25th anniversary celebrations in Dubai dressed in a black gown and a massive 63.76-carat ...

Awards season is underway meaning the glam is glamming. It also means pros are employing their best tricks to get flawless ...

Looking to get a glossier look to your fuller and juicier lips? There is Huda Beauty Faux Filter Gloss, Revolution Pout Bomb, Giorgio Armani Lip Maestro, or even Dior Addict Lip Maximizer. With such ...

During Valentine’s Week, Manushi posted a series of pictures by turning into a colourful bouquet of flowers, engraving her ...

Celebrating Valentine’s Day with your loved one? Here are some Gen Z-coded makeup looks from your favourite celebrities.