The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

Hermès, reported above estimate sales and revenue showing there is still a demand for exclusivity in an otherwise sluggish ...

I maintain a 'Hold' rating on Hermes due to the high valuation and the unpredictable nature of multiple expansion and ...

"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...

Wardrobe organisers are creating high-end boutique experiences and dressing rooms inside the closets of their ultrarich ...

For all the trouble it took me to get the viral $69.99 bag, you’d think I was attempting to source the real thing.

French luxury group Hermes reported fourth-quarter results well above analyst expectations on Friday, showing robust appetite ...

If you want the look, style and versatility of a Birkin, see these finds from Michael Kors, Amazon, Tory Burch Outlet and ...

Shares rose as much as 5% in early European trade, after the the maker of the Birkin bag reported higher sales, adding to signs of a potential rebound in demand for luxury goods.

Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...

The iconic Kardashian-Jenner mansion, which became the epicentre of reality television through Keeping Up with the Kardashians, is now on the market. This sprawling Hidden Hills estate, listed for USD ...