You don't always need to buy expensive Hot Wheels cars to give your collection a premium vibe. Sometimes, a nostalgic revival ...

Following a limited-edition F1 model released last year, Hot Wheels has a new range of toy racing cars coming soon.

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Hot Wheels Unleashed is the perfect antidote to ... If you’re after more head-to-head fun, we’ve got the best multiplayer games to play with friends and the best co-op games.

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

Since Hot Wheels was founded in 1968, the two iconic brands have collaborated many times with 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...