A PR and marketing agency, Vector Malaysia has notable clients such as the Japan National Tourism Organisation (JNTO), the ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

“Matcha is visually very appealing,” Ms Ella told AFP. To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans.

Demand for the finely powdered tea — usually sourced from Japan and unmistakable for its vivid green colour and earthy taste — has gone supernova since the fall, mostly thanks to the legions of ...

To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. “Demand has not stopped growing,” she said.

"Matcha is visually very appealing," Ella told AFP. To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

To date, her matcha brand, produced in Japan 's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said.