Two women have gone viral for sharing their thoughts on the term after reclaiming their natural color. Bunny Hedaya, 34, an influencer and content creator, had blond hair as a young child, but it ...

"It neutralizes the brassy tones that occur when lightened hair oxidizes." In layman's terms, it keeps your lightened brown hair from ... in the cooler hues of my dye job longer than any other ...

Indigo powder, derived from the natural indigo pigment extracted from the indigo plant, is renowned for its use in dyeing fabrics and has gained considerable popularity in the hair dye industry.