Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle venture, As Ever. On February 18, the Duchess of Sussex announced the rebranding of her lifestyle venture previously known as American Riviera Orchard to As Ever and dropped a coordinating crest on its new website.

Meghan Markle faces controversy as her rebranded 'As Ever' business name matches a small New York vintage clothing company. Additionally, the logo closely resembles the emblem of a Spanish town, Porrers,

Eagle-eyed royal fans have spotted that Meghan Markle's new logo for her brand a striking resemblance to a coat of arms.

Meghan Markle has been hit with another dispute after it emerged a small shop shares the same name as her new As Ever brand - and now the owner has spoken out about the issue

The Duchess of Sussex has faced immediate backlash over her rebranded lifestyle company 'As Ever', which shares its name with an existing clothing business. Meghan Markle was forced to abandon her initial project name 'American Riviera Orchard' due to trademark issues,

Meghan Markle's rebrand of American Riviera Orchard to As Ever has landed her in hot water as it has emerged her logo is 'surreally' similar to a town's coat of arms in Spain