The year for McDonald’s began as the brand hinted it would—with we hadn’t seen in nearly six calendars. The McValue platform, ...

McDonald's Corporation (NYSE:MCD), the global fast-food giant, is navigating a complex landscape of challenges and opportunities as it strives to maintain its market leadership position. Recent events ...

Frontier Group Holdings , Inc. (NASDAQ:ULCC), the parent company of Frontier Airlines, has been navigating a complex landscape in the ultra-low-cost carrier (ULCC) segment of the airline industry. As ...

IHG introduces a midscale conversion brand, Garner hotels, to capture a gap in the KSA market and maximise returns for ...

Canadian shoppers are redefining value amidst persistent economic pressures. Circana’s latest Consumer Outlook Report reveals ...

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

The base of this drink is shochu, a low-alcohol Japanese spirit (typically under 30% ABV). Chu-hi cocktails are known to be refreshingly low in alcohol and especially food-friendly. This vodka ...

Tiered loyalty programs are particularly effective in industries with fluctuating demand. Where purchases are frequent and consistent, and average order values low (as is the case for many retail ...