Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

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To stay ahead in the podcasting industry, it's important for brands and creators to understand the trends shaping this ...

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Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

Advanced technologies like AI and machine learning are empowering start-ups to overcome traditional obstacles.

Learn how to automate social media posts with Make.com. Save time, boost engagement, and streamline your strategy with ...

While analytics has been part of the marketing landscape for over a decade ... was not intuitive to the website or app layout. For example, a hit could be attributed to an image loaded when ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. The post How to clear 5 hurdles to AI adoption in marketing analytics appeared first on ...