While analytics has been part of the marketing landscape for over a decade ... was not intuitive to the website or app layout. For example, a hit could be attributed to an image loaded when ...

Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through ...

Google Analytics 4 (GA4) has been more than a migration ... Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for ...

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses.