Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s ...

Self-service is often implemented in such analytics-dependent industries as marketing, customer relations management, finance, real estate, and human resources to increase BI use throughout their ...

A product marketing manager is crucial in driving ... Roles focusing on digital experience and analytics rank high in compensation. UX Directors earn more than traditional Creative Directors ...

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Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it? What barriers prevent this shift? More importantly, what can organizations ...

Body Dimensions 165.7 x 77.1 x 8.4 mm (6.52 x 3.04 x 0.33 in) ...

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