New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

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Part of what makes these franchises so memorable is their commitment to advertising. See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below.

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“These initiatives defined Tesco’s position within the marketplace and led us to come up with the ‘Every Little Helps’ brand idea and advertising line,” adds the agency. The earliest TV ads featuring ...

Two experts tell the Money blog their top wine picks for under £10. Also today: a YouGov poll has revealed the UK's most memorable advertising slogans.