"Mermaidcore" Is the Beauty Aesthetic of the Summer. By Jessica Harrington. Published on June 7, 2023 at 5:35 PM. ... Accessories will be another easy way to mermaid-ify any look.

We're Obsessed With the Mermaidcore Aesthetic for Summer: 17 Wearable Pieces to Take on the Trend This whimsical, mermaid-inspired reimagination of resort wear is our new favorite fashion aesthetic.

The mermaidcore trend is all over TikTok and we’re breaking down how to shop and style clothing that will make you look like you came straight from the sea.

On Pinterest, “mermaid core” searches have skyrocketed 614% ahead of the movie. The aesthetic mixes coastal leisurewear, Y2K glitz and beach bohemian vibes.

The dreamy mermaid-core aesthetic gained popularity in the early 2020s and became widely accepted by 2024. It was fuelled by the 2023 live-action The Little Mermaid and spread via Instagram.

Fans called the look ‘hot’. | Fashion Trends. Ananya Panday embraced the ‘mermaid core’ aesthetic for attending an event last night. Fans called the look ‘hot’. Thursday, Jun 19, 2025.