The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

Of course, the Hydro Grip 12-Hour Gel Tint was inspired by the brand's viral, bestselling Hydro Grip Primer. "Our community ...

Beauty enthusiasts on social media are calling it a Milk dupe, and we can see why ... If you’re looking to pay less, the e.l.f power grip primer is a top choice, too.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Mail and phone calls may be archaic, but they have lessons for us on how to be better communicators.

When it comes to perfecting WAGs’ game-day makeup looks, Allison Kaye is at the top of her game. The makeup artist has worked ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a small squeaky dog toy, that not only entertains your pup for hours ...

A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...