The NBA has never been more interlocked with the fashion industry than it is right now. The tunnel walk up to games has ...

The Oklahoma City Thunder have seen superstar Shai Gilgeous-Alexander launch his new signature shoe wiht converse, everything ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

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Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

Bam Adebayo gave the first in-game glimpse of A'ja Wilson's Nike shoe during the Miami Heat vs Brooklyn Nets matchup.

The NBA All-Star Break is nearly here and the regular season stretch run begins soon. Here are four players to watch the next ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

“I’m proud to help Jordan Brand uplift and celebrate women in sports while also wearing a shoe ... the closest NBA city to Banchero's Seattle roots – he took time to meet players visiting ...