Las Vegas Aces star A'ja Wilson disclosed the moment she told her parents she had a signature shoe and why she kept it from them for so long ...

The Oklahoma City Thunder have seen Shai Gilgeous-Alexander drop his first signature shoe, the SHAI 001, and on Friday he ...

Nike ( NYSE: NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

The Oklahoma City Thunder have seen superstar Shai Gilgeous-Alexander launch his new signature shoe wiht converse, everything ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

The NBA All-Star Break is nearly here and the regular season stretch run begins soon. Here are four players to watch the next ...

Anthony Edwards doesn’t consider himself a superstar.

Memphis Grizzlies star Ja Morant made sure to give Phoenix Suns forward Kevin Durant the game ball after reaching a historic milestone.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Philadelphia Eagles star wide receiver A.J. Brown shouted out Los Angeles Lakers star LeBron James during the Super Bowl.

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...