The blue-and-white shoes he wore during NBA All-star week activities have SSU’s logo on the side and along with a pair of ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

These are the NBA players who have received their own signature shoe. Chuck Taylor was a professional basketball player who visited the Converse factory to make suggestions about how the sneaker ...

The NBA All-Star Game made for the perfect opportunity for the biggest stars to showcase their freshest sneakers for the basketball world.

The NBA has never been more interlocked with the fashion industry than it is right now. The tunnel walk up to games has ...

When asked about Adebayo’s choice to wear her sneakers ... who recently secured her own signature shoe deal with Nike—a remarkable achievement for a WNBA player. For a WNBA star to land ...

Bam Adebayo gave the first in-game glimpse of A'ja Wilson's Nike shoe during the Miami Heat vs Brooklyn Nets matchup.

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes ... have been marked by what shoes they wear - to get your own shoe? That is cream of the crop ...

Since the NBA abolished shoe color restrictions in 2018, it has allowed players like Morant to wear shoes like these during games.