Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

MSRP: $130 USD Release Date: Fall 2025 Where to Buy:Nike. Update: Shai Gilgeous-Alexander and Converse took NBA ...

Alexander's new signature shoes on Instagram. Shai signed with Converse in 2020 as their model for their basketball shoes.

LaMelo Ball and soccer star Neymar Jr. are partnering with German sports company Puma to create a major sports pack for fans. According to fibre2fashion.

Having served the best tunnel fits in the game since entering the league in 2018, NBA All-Star Shai Gilgeous-Alexander was ...

Former Kentucky guard Shai Gilgeous-Alexander is barrelling toward his first-ever NBA MVP award this season, but he is making ...

LeBron James isn’t in action during Sunday’s NBA All-Star Game — the 22-year veteran is dealing with ankle and foot pain — ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...