Samsung just debuted three new phones at its biannual Samsung Galaxy Unpacked 2025 event today. Here’s how to pre-order the all-new Samsung Galaxy S25 Ultra phone.

Though we’re getting a decently refreshed Galaxy S25 Ultra and an entirely new model with the Galaxy S25 Edge, our hands-on Samsung Galaxy S25 review found that the baseline S25 has received a comparatively smaller update from its predecessor than either of its siblings. .

I've used all three new Samsung Galaxy S25 phones, and although I haven't spent days with any of them yet, I already know which one I'd buy. The Latest Tech News, Delivered to Your Inbox

Currently, one of the best Galaxy S25 preorder deals comes from Samsung. For a limited time, you can get up to $500 off your Galaxy S25 preorder with trade-in. Plus, you'll get a free $50 Samsung credit. Likewise, you can get up to $700 off the Galaxy S25 Plus or up to $900 off the Galaxy S25 Ultra at Samsung.

Samsung's new flagship smartphone line predictably puts AI at the forefront of its experience. They're all up for pre-order now.

If you're looking for a case for the new Galaxy S25 Ultra, look no further: this is why I'm loving Samsung's new vegan leather Kindsuit case!

Being the more svelte smartphone, I think the Samsung Galaxy S25 generally feels better to handle and use than the Google Pixel 9 Pro. Samsung's phone is smaller than Google's in every dimension and significantly lighter, so naturally, as a small-phone fan, the S25 speaks to me.

The Galaxy S25 model I love the most - and the one most people should buy - strikes the right balance of form and function.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.