In the middle of 2024, Bill Ackman's fund, Pershing Square Capital Management, took a new stake in the iconic footwear and apparel brand Nike (NYSE: NKE). While the brand carries tremendous ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.

Nike has rolled out the app as a companion tool to the broader NG360 digital marketing campaign that also includes a microsite. The app is available for free download from Apple?s App Store. ?We are ...

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The hires follow a trend of longtime Nike employees leaving to join other established brands or to form their own.

Apparel: Nike paid a senior designer $180,000 and ... Fast food: Burger King paid a senior digital marketing manager $140,000 The US restaurant industry has been on the rebound in 2021 after ...