There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

SI: USA Basketball has denied it, but do you still think your issues with Nike cost you a spot on the Olympic team? Jaylen ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Powell Street has been bedraggled in recent years with its many post-pandemic retail vacancies, but it will be transformed in ...

Comedian George Lopez revealed how Michael Jordan made fun of his friend for wearing Puma shoes at Michael Jordan's private ...

Cameron Brink is one of the WNBA's most marketable players, and she had a horde of brands pitching for her association with her NIL deals during her stellar college career.

Jalen Hurts is one of the NFL's most widely acclaimed fashionistas. The Eagles standout has garnered praise for the various components of his outfits. His hat game, characterized by an appreciation ...

On Saturday, Deion Sanders shared a post on Instagram. In the video, he can be seen signing NFL merchandise to give out to ...